Issues
We concentrated on these topics, responding to our theory of change analysis:
Narrative Power
Narratives hold the power to shape belief systems, and by changing them, we can challenge harmful norms and open up new perspectives for action. We support the building of narrative power by working with groups across Europe, Latin America, and Africa, where human rights, women's rights, LGBTQ+ rights, and migrants' rights are at risk. Our goal is to collaboratively envision new horizons
Climate Change
Climate change is the central crisis of our time. We're crafting a comprehensive strategy that integrates narrative change, strategic communication, and collective intelligence, with a commitment to inventing new forms of activism. This crisis demands a shift in how we approach our relationship with the planet, pushing us toward a life-centered model that moves away from the Anthropocene. We're ready to accompany this paradigm shift.
New forms of activism
To meet the demands of our changing world, we embrace innovative approaches to activism. Our focus is on creating new pathways of engagement allowing diverse voices to push change. We aim to engage new actors and build inclusive spaces for collaborative action, driving systemic change and encouraging greater public participation in shaping a more equitable future.
Democratic renewal & New citizenship
How we live together is one of our greatest strengths, and democratic societies must be fortified to reflect this collective gift. We've been involved in projects that explore innovative forms of democracy—whether participatory, crowd-based, or deliberative—by combining technology, participatory methods, and collective intelligence. Our focus is on engaging citizens and involving new actors and communities, using our social-tech expertise to foster collective decision-making
Feminism & Womens’ rights
In the evolving narrative of global emancipation, feminism and women's rights stand as pivotal chapters, challenging the entrenched power structures that have historically marginalized women. Our projects have supported communities in advocating for women's rights by catalyzing a shifting narrative that envisions a world where gender equality is the norm, not the exception.
LGTBIQ+
Diversity is a priceless value we must honour. We work for gender justice by building narratives that generate bonds and allies across society. Empathy and shared values have the potential to break down great ideological walls. We have worked with communities for narrative change and developing technologies to support these communities' work.
Care for Radical Collaboration
Care and radical collaboration are essential to overcoming major barriers such as egos, personal agendas, emotional blockages, fatigue, and disempowerment. Creating a safe space for unbiased listening, mutual support, and active participation is vital to achieving impact without personal cost. We are committed to exploring methodologies, practices, tools, and knowledge that promote effective work under conditions of 'liberation,' encouraging mutual support and cooperation. Our scope covers a wide range of geographical and cultural contexts, addressing shared challenges. We aim to integrate these principles into every project we undertake.
Narrative change & Start comms
Our approach is a symphony of varied talents and insights, harmoniously aligned to create impactful strategies for lasting change.
Digital Research
We utilize in-depth digital analysis to understand the narrative landscape and offer key insights to guide our strategy.
Frame & message testing
We meticulously craft and test narratives, ensuring our messages resonate deeply with the audience and expand their frames.
Audicence analysis
Understanding our audience is key and all sources of information are meaningful. Through polling, focus groups and digital analysis we delve into audience values and beliefs.
Strategy & digital tactics
We design strategies that integrate various digital platforms, harnessing the power of digital tools and communities.
Collective campaigns
We manage to facilitate collaborative processes to bring together diverse actors and harness social energy towards a common goal.
Digital MEL
We flee from vanity metrics to implement useful evaluations for social purposes that allow us to learn and improve.
AI for narrative change
We are tailoring new methods to delve into the deep complexities of stories and qualitative information.
Content hub
We create dynamic spaces where strategists and creatives come together to fuel our campaigns with compelling and impactful stories.
Collective intelligence & Community building
Our mission is to unearth the rich potential within communities and networks, fostering collaboration and shared growth. We believe in the collective power of diverse minds and hearts, working together towards common goals.
Community mapping
Through a blend of traditional and digital methodologies, we identify who can make synergies and support the potential of communities.
Catalyzing Communities
We engage with communities both online and offline, nurturing their growth and development.
Collective Campaigns & Actions
Through attentive listening, we tap into latent social energy, channeling it into impactful collective campaigns and actions that resonate with people’s hopes and aspirations.
Training
Sharing knowledge is a vital part of our collaborative process. We provide meaningful information and training to enhance the communication capabilities and action strategies of the ecosystem of actors we engage with.
Tech desing & AI for good
We are dedicated to harnessing the power of technology and artificial intelligence to create solutions for social needs. We keep a tech-forward approach to ensure the social sector is not left behind.
Product Design
We design digital products for social purposes. We mediate between technology and social needs to deliver the tools that communities deserve to scale.
Social Listening & Data Analysis (AI)
We have a long experience capturing and processing a wide range of social data to reveal the insights they hide.
Digital MEL
We implement a variety of technologies to perform monitoring and evaluation that are meaningful for our projects.
Audicence Analysis
Our deep understanding of social data allows us to apply methods to better understand audiences.
Message Testing
We domain the tools and methods to perform digital testing of messages.
Context analysis & strategic design
Our vision and methodology ensure that we serve reality in its maximum complexity. We identify problems, empathize with needs, and co-create with communities and territories as our guides.
Field & Ecosystem Research
We immerse ourselves deeply in the context through ethnographic research of people and their needs to ensure that the project responds to reality, is necessary, and is useful.
Strategic Vision And Road Map
It´s a “connecting the dots” process for a systemic approach to solving problems with a roadmap that simplifies complexity.
Change Design
It is a living process in which we co-feel, co-think, and co-design, creating and sustaining a democratic fabric.
Implementation & Iteration
We love bringing things to life. We approach projects with a prototyping mindset to keep learning and improving.
